I was tasked with creating hoodie designs that reflected the company's evolving brand identity. The logo embraces a refined balance of minimalism and recognisability, featuring a clean, contemporary icon that is both simple and sophisticated. Its understated design communicates professionalism, confidence, and clarity.

A subtle application of the brand colour introduces warmth and personality while preserving the overall minimalist aesthetic. The result is a timeless and versatile identity that feels modern, distinctive, and perfectly aligned with the brand's character.