Luge is one of the fastest and most demanding winter sports, with athletes racing down an icy track at extreme speeds while relying solely on precise body movements and split-second reflexes for steering. Unlike bobsleigh, luge athletes have no protective shell, making precision and control essential.

I was commissioned to design the visual identity for the Irish Luge Federation. Following extensive research into the sport and the federation's identity, I developed a clean, versatile logo that works seamlessly across digital, print, merchandise, and team apparel. The design combines the iconic Irish shamrock with a bold black silhouette of a luge athlete, creating a distinctive mark that reflects both national identity and the dynamic nature of the sport.

In addition to the federation's branding, I designed the team's performance skinsuits worn at the Beijing 2022 Winter Olympic Games, as well as at multiple World Cups and World Championships.

The skinsuit graphics were inspired by the speed and precision of luge. Flowing, symmetrical lines evoke movement and aerodynamic performance while referencing the ideal racing line athletes strive to maintain throughout the course. The result is a striking visual identity that reinforces both the federation's national pride and the sport's relentless pursuit of speed.